Quibi is shutting down just months after launching Quibi, the short-form video streaming service from Jeffrey Katzenberg and Meg Whitman, announced Wednesday that it will be shutting down. The abrupt end to the expensive project comes just six months after its debut. Quibi was reported to be returning $350 million of the $1.75 billion it raised from investors. (NBCUniversal, the parent company of NBC News, is a minority investor in Quibi, and NBC News produced a daily show on the platform. NBCUniversal and NBC News declined to comment.) The company struggled to win over subscribers and meet its growth targets. Since it launched in April, Quibi has faced tepid reviews and internal strife, and it has failed to win over consumers in the numbers it needed to thrive. Katzenberg was already exploring options last month, including selling the company , as he struggled to sign up subscribers. The service, which was highly anticipated given the involvement of Katzenberg, the fo...
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