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Food videos made by Vietnamese YouTubers are becoming increasingly popular, making the platform a promising new tool for promoting the country’s cuisine and culture. A Vietnamese woman in a conical hat walks under a scorching sun to collect some snails. When she reaches home, she goes to her lush garden, picks some vegetables and cooks noodles in her kitchen. "Hung, come and have noodles with me," she calls to her son after cooking. Cuong cooks with a traditional stove using charcoal and firewood. Photo courtesy of "Am Thuc Me Lam." It is a video from YouTube channel "Am Thuc Me Lam" (Mother's Cuisine). The channel, having 723,000 subscribers, features Duong Thi Cuong, 55, a farmer in the northern province of Thai Nguyen, making traditional dishes like rice balls with roasted sesame, boiled snails and fried bananas. Many Vietnamese and foreign viewers give the videos a thumbs up for portraying rural life, modest dishes and how to make them from scratch...